The retail industry isn’t leaving any opportunity pertaining to converting a mere buying intent into a purchase. And for this smart retail companies and intermediaries are aiding the shopping process as early as possible.
For instance, a consumer gets an email featuring an online coupon but forgets to make the use of it while passing by a store. Or even take the case of a technology-savvy shopper. This shopper has to take a print ad from a magazine to a particular store. The ad features image recognition technology and has video overlaid on a static image. So the shopper just has to use her smartphone app to see video overlaid on a static image in the print ad. And she can avail a free gift! But she too forgets to do the same.
Recognizing this, now start-ups are ensuring that through their offerings, consumers end up feeling even better about their shopping.
Former secondary daily deals marketplace DealsGoRound has rechristened itself as MyCabbage. The Chicago-based company is now positioning itself as a complete “social storage locker”. Consumers can use MyCabbage’s online and mobile platform to manage their deals, coupons and gift cards, and ensure they can use them the way they want to. And in case a shopper doesn’t remember anything, the offering reminds its users about the expiry date. One can also connect with friends and other connections via Facebook to share information about savings.
The decision to re-launch its offering comes along with another significant announcement. The company has raised $950,000 in new funding from Lightbank, I2A, New World Ventures and several angel investors.