Snapdeal Acquires Wishpicker

Tesco Ireland Partners with LivingSocial

Retail: Maximizing Digital Coupons

E-Commerce Set to Grow in Spain, Boosting Favored Brands

spain, ecommerce, dailydealmedia.comEven though Spain is undergoing a financial crisis with its housing market and banking sector in trouble, e-commerce in the country has grown in the last fiscal and is set to grow in the near future according to eMarketer.

eMarketer forecasts e-commerce revenues at $18.57 billion in 2012, up from $15.64 billion in 2011. It further expects e-commerce to grow to $30 billion by 2016.

The e-commerce sector in Spain is yet to mature and is smaller than that of the UK, Germany, and France. Online buyer penetration among Internet users in Spain is less than 50 percent. However, when payment infrastructure and delivery modes develop, e-commerce is expected to pick up in the country as well.

The consumer in Spain appears to favor trusted retailers over newer ones. Also, consumers are in the early stages of adopting e-commerce, preferring to purchase services online rather than goods and apparel.

Currently, travel and related services account for a leading share of e-commerce in Spain at 36 percent, while electronic goods account for a very small share at 2.2 percent.

Trusted brands such as the global leader Amazon are favored by consumers when choosing to make online purchases. El Cortes Ingles, the department store that is a familiar feature in urban Spain, has the second largest number of e-commerce customers in Spain.

To succeed in Spain, e-commerce stores will have to focus on building trust among consumers by focusing on quality products and prompt delivery.


Preetam Kaushik

Preetam Kaushik is a Tech Journalist covering all things Business, Technology and Social Media. He is a web 2.0 consultant and columnist educating businesses, individuals and professionals by providing insightful coverage on various business and technology issues around the globe. Preetam is Daily Deal Media contributor specializing in Social Media, Facebook, Google, New Ventures, E-Entrepreneurship, Marketing, Fashion and Entertainment Business. Connect: @kaushikpreetam
DDM Reports
The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
The 2013 Media List is a comprehensive database of all major media, bloggers and product/app review websites. If you're looking for PR distribution, this is a great list to begin with. Each record includes: - Contact Name - Publication Name - Website URL - Address - Email - Description
2.7M Consumer Subscribers. This data has been aggregated from a number of websites, which include daily deal sites that have gone out of business. Data includes: - Full Name - Address - Phone Number - Email - Signup Website - IP Address - Date of Signup Data will be delivered via a dropbox link in CSV format.