Fashion and design site, Fab.com has already come out with their Thanksgiving Day mobile shopping numbers, stating that 40 percent of their sales for that one day came from mobile. While no exact sales numbers were given, Fab’s CEO, Jason Goldberg did say that in the past the site has seen about 33 percent of daily sales coming from mobile.
Business Insider’s Owen Thomas points out that these figures represent the explosive growth of mobile commerce and as well as a shift in consumer shopping behavior.
Goldberg said on his blog earlier today, “It makes sense. Fewer people are sitting around in front of computers on Thanksgiving day. Instead, they are with family, showing them their favorite apps on their phones and tablets.”
He also noted that Apple’s decision to promote Fab’s app as one of the top holiday shopping picks may have helped to boost those Thanksgiving Day revenues.
Thomas says that one area where Fab continues to struggle is with pulling in Android users who seem to spend less than the typically more affluent iPhone and iPad users, though he adds that this has not hurt Fab’s holiday sales.
The National Retail Federation estimates that total holiday sales this year could reach $585.1 billion. It isn’t clear what percentage of these revenues might be captured from mobile sales.