Google Analytics has become one of the premier web traffic monitoring tools out there today. But with the mobile computing world becoming larger and more diverse its no surprise that Google is taking their analytical tools mobile.
Google is launching a Mobile App Analytics service that is currently available in beta to whitelisted users. Google says the service should be available to all Google analytics users by the end of the summer.
Google’s tracker will break down the data into three key points. The first point is initial app user acquisition. That includes app discovery, user location, and uploads.
The second key point is engagement. That means how many hours a user uses the app, how often the user uses it, and the flow of user activity.
The third key point is how users do things with the app, like reading a story or buying something.
The reports will also provide information on downloads, new users, retention rates, crashes, conversions, app sales, and in app purchases. The app purchases statistic will measure both revenue generated and number of purchases.
“Our goal with the new Mobile App Analytics reports is to help marketers and developers measure the end-to-end value of their mobile app, to ultimately help them build richer, more engaging experiences for their users,” Google Analytics Product Manager JiaJing Wang, told the E-Commerce Times.
Aside from the new analytics tool Google is making other steps to enhance their mobile presence. They’re launching SDK v2.0, an updated version of their software development kit, and changing the sign up process to give users the option of tracking their website of their mobile app.
The mobile computing market continues to grow at an incredible rate. As we wrote earlier 88 percent of all online shopping traffic came from PC’s, down from 92.1 percent in the previous quarter.
While Google’s reputation and experience in analytics will saddle the mobile service with plenty of expectations it is worth noting they are not the only players in this market. Analytics tools like Flurry and Localytics have a head start on Google when it comes to this field.