I don’t think too many of us consider LinkedIn as a social media marketplace, unless of course you’re talking about marketing skills to a potential employer. Of course LinkedIn is a lot more than just a place to network for new job opportunities and the social connection giant with its 175 million users worldwide, is out to prove that it can compete with the best of them. That would currently be Facebook who’s been hitting the social commerce news pretty hard lately with its attempts to monetize the site.
But now LinkedIn says it may have more to offer those looking for a place to hawk their wares and services since, by the very nature of the site, its users are one of the most educated, wealthy and influential groups on the web.
So how do businesses go about marketing on a site that seems more like a directory of business professionals and job seekers than a marketplace? The newly redesigned Company Pages on LinkedIn now make it possible to set up a business center right on the site along with a career section for updating available jobs and a Products and Services tab where businesses can showcase what they have to offer.
According to Alison Engel, LinkedIn’s global marketing director for Market Solutions, when a LinkedIn user makes a favorable comment about your business or offer, you get trusted recommendations. When other people pass this same information on to their connections or clients to view, your business benefits yet again.
Wow… that all sounds a bit Facebookish and that’s probably just what LinkedIn is hoping. Facebook recently hit one billion users (not sure how many of these are human) and even with its revenues woes, Facebook is showing great potential for becoming the social commerce go-to site for businesses. Who wouldn’t want to ride those coat tails to success?