As part of a concerted effort to re-stake its claim as leaders in the deal-a-day marketplace, LivingSocial is employing the services of growth engine eWayDirect. In the newly announced deal, the struggling coupons mammoth will utilize eWay’s CertainSource 2.0 – a B2C, multi-channel platform that facilitates the acquisition of customers and the engagement of prospects in the online world.
LivingSocial has chosen the platform due to its optimal marketing and conversion capabilities. Reputed for delivering superior returns on investment, CertainSource has quickly caught hold as a leading tool for consumer engagement and brand protection.
According to a statement issued by eWayDirect CEO Neil Rosen, the platform is expected to be a game changer for LivingSocial. With its optimal ROI, CertainSource has the power to deliver vast spectrums of qualified customers on some of the biggest daily offers – including weekend trips to domestic and foreign locales. Boasting triple-qualification processing capabilities, the platform ensures prospects that are likeliest to become long-term customers for the daily deals giant.
Over the last 12 years, eWayDirect has emerged as a leading provider of ROI-driven analytics and marketing. Leveraging real-time data, the company has transformed the process through which brands engage with customers and prospects. Launched in 2001, the company holds offices in Raleigh, N.C., and Southport, Conn.
This new deal could mark an upturn for both LivingSocial and the daily deals market in general. Riding a deal-a-day boom just three years ago, the company faced turbulence amidst a valuation plummet by arch-rival Groupon. As scores of analysts predicted doom for the entire sector, the number-two deals site faced losses in the hundreds of millions – prompting over 400 layoffs of company staff.
Last week, LivingSocial accepted $110 in emergency funding with concessions made to its new investors. Accounts vary on the nature of the deal, with CEO Tim O’Shaughnessy voicing optimism for a rebound and others seeing imminent collapse for the troubled company. Time can only tell whether its new deal with eWayDirect will put paid to the skeptic’s claims.
Source: MarketWatch
