How big is mobile commerce really? Well according to a recent infographic by German Internet statistics company, Statista, the number of smartphone and tablet users has increased fourfold over the last two years. There are currently close to 120 million smartphone users in the U.S. and almost 60 million tablet users.
Statista’s infographic points out that ecommerce sales via mobile devices have risen from 2 percent in 2010 to 8 percent as of March this year.
When it came to grabbing the lion’s share of mobile user visits for this past March alone, Amazon topped the list at just over 41 percent, followed by eBay’s distant second of approximately 27 percent with Netflix, Wal-Mart and Target in tow respectively.
So how does this translate for the future of mobile commerce? These figures are expected to continue their upward momentum, reaching a predicted 150 million plus for smartphones and nearly 90 million for tablet users by 2014.
It’s interesting to note that retailers are closely eying the tablet toting consumer. Why? Because tablet owners tend to represent a wealthier cross section of consumers with 38 percent of tablet users having a household income of $100K and over. Could it be that keeping up with the Joneses just got a whole lot more affordable? No more need to worry about owning the multi-million dollar mansion or having a Bentley in the driveway. Looking affluent might now be as simple as shopping from a tablet. Just make sure it’s an Apple iPad.
