A Nielsen survey on the mobile commerce market found that nearly half of smartphone users are using their phones for shopping.
The survey found that 47 percent of smartphone users accessed shopping apps during June. In total 45 million smartphone users used shopping apps and accessed them an average of 17 times.
Ebay’s mobile shopping app was the top shopping app during June with over 13 million unique users. Amazon’s mobile app came in second with just over 12 million unique users. Groupon and LivingSocial’s mobile apps were the third and fifth most popular apps, boasting 11,942,000 and 4,349,000 unique users respectively. The full chart is available below.
“Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing,” said Don Kellogg, Director of Telecom Insights at Nielsen.
One other interesting category from the survey was average time spent on the app during the month. Ebay was one of the leaders in that category with an average time spent of 1:04:02 (hh:mm:ss). The top app in this category however is Shopkick’s app, with an average time spent of 3:19:11 in June. Groupon was also one of the top apps in this respect with 0:21:16.
“As more Americans use their smartphones while shopping and making purchases directly through apps, retailers should consider personalizing their targeted offerings around the needs of individual consumers,” said Kellogg.
It is worth noting that a Nielsen survey from March found that mobile websites were more popular than mobile apps among shoppers. Regardless, it is another sign of the emerging mobile commerce market.
The survey was conducted by surveying over 5000 smartphone owners in America, with an emphasis on iOS and Android OS users.
