Daily deals and flash sales have been steadily increasing in number. However, many of the fashion flash sales offer poor quality deals that are not worth the time spent by consumers in checking them out.
Fashion flash sale aggregator, RetailFetish, has realized that poor quality sales have a negative impact on the retailers, consumers, and RetailFetish. To avoid this scenario, RetailFetish has taken steps to ensure that flash sales it aggregates and offers to its subscribers are of superior quality.
RetailFetish is aware that women form the majority of fashion flash sales buyers. However, it has expanded the marketing reach of fashion retailers by gaining 25,000 male subscribers. This was done by offering them great fashion deals.
RetailFetish staff examine all flash sale offers and notify retailers that do not provide great deals. If they continue to offer deals that do not benefit the customer, the site is taken off the aggregate list.
This strict monitoring policy ensures that subscribers read only about great deals, and, therefore, keep coming back for more. These repeat customers benefit the retailers that are willing to offer great deals.
RetailFetish’s policy enables it to offer fashion wear at up to 80 percent discount. RetailFetish also works with retailers to bring exclusive deals of a better quality that is a great marketing tool and helps consumers save on costs. RetailFetish has increased the number of offerings it makes per day, further increasing chances of consumers finding fashion items they want at a discounted price.