The global market for tablet devices continues to expand. Media tablet shipments reached approximately 25 million units in the second quarter. According to ABI Research, total shipments were up by 36% quarter-over-quarter and 77% year-over-year (YoY).
Apple iPad shipments represented around 70% of worldwide volumes. The company accounted for 17 million tablet shipments for the April-June quarter.
Samsung followed the leader with 8% share.
Overall, the total shipments of media tablets is projected to cross 100 million units this year. Taking note of such trend, retailers have been trying to analyze what all can be done with touch-enabled devices. Studies have underlined the growing prowess of the iPad. For instance, according to a recent report by RichRelevance, those that shop via iPad normally spend around $53 per item in comparison with approximately $22 per item for desktop users and over $23 for other mobile users.
Investors too are optimistic about the use of the iPad in the shopping segment. They are supporting ventures that are focused on leveraging iPad’s unique capabilities.
For instance, this week Los Altos, California-based mobile e-commerce specialist Revel Touch has raised $10 million in venture capital financing.
The company believes that touch-computing is going to be next big thing in this arena.