Social Media is on the rise and businesses need to assess their marketing strategy to improve their online presence. So says a recent infographic by Moore Consulting Group, a Tallahassee, Florida-based company that offers public relations, advertising and marketing services. But these insights go beyond just their relationship to marketing PR.
Earlier this year, Facebook was reporting over 800 million active users, a number, by the way, that is projected to reach 1 billion by this August. By comparison, Twitter is less impressive at over 465 million users. If you’ve ever spent much time on Twitter, you’ll notice that about 464 million of these are wannabe actors, models and musicians (if you’re a real actor, model or musician, that statement doesn’t include you, so no irate comments please).
Non-profits take advantage of social media with 97 percent using the various services to help get their message out and 80 percent of congress members have social media accounts, a scientifically proven fact as to why computers tend to overheat and why, especially during an election year, you might want to add an extra fan or two to help blow out the hot air.
Probably the most interesting find is that of the earth’s total population, more people own a smartphone than actually own a toothbrush. There are 4.8 billion people toting around a smartphone while only 4.2 billion own a toothbrush. Obviously there are a lot of smartphone users out there with bad oral hygiene.
According to The Christian Post, these statistics may show that we need to get out there and provide toothbrushes for those that can’t afford them. I absolutely agree, but if you’ve spent every last dime you have on a smartphone to the point of not even being able to afford a toothbrush, you’ve most likely got bigger problems.