The proliferation of mobile commerce has changed the way consumers shop. Shopping online is no longer about just getting on the desktop computer or laptop and placing an order using a credit card. E-commerce has evolved into m-commerce where mobile users can browse, and make purchases and in most cases without even having to pull that credit card out of the wallet.
Many had predicted the growth of mobile commerce but few were prepared for the unprecedented growth the industry has experienced over the past two years. According to a recent report from Monetate, a provider of marketing optimization technology, the number of consumes shopping from their smartphones has more than doubled since 2010.
Based on their findings, Monetate has provided an infographic explaining the growth of mobile commerce along with future expectations and the battle between Android and iPhone for supremacy in the m-commerce industry.