Tesco Ireland Partners with LivingSocial

Retail: Maximizing Digital Coupons

Macy’s Launches Mobile Payment Platform

Tossing out Registration Requirement gives Fab.com more Traction

fab.com, online shopping, dailydealmedia.comIt is not often that online shopping portals remove the user sign up and authentication process just so that users can have a smoother shopping experience. After all, there is no better way to shop online than by providing one’s credentials and make the process easier. However, this is precisely what the online designer shop, Fab.com, did when it did away with the registration requirements for its shoppers.

The point here is that many online portals like their customers to first sign up using their credentials and then authenticate themselves so that they are able to track them better as well as build a relationship. Of course, an increasing number of consumers would prefer to not give out their personal information, including their email address just to be able to browse a site. So Fab.com in a bid to make it’s site more user friendly and convenient for shoppers has completely removed the sign-up process.

While the pros and cons of such a move are being debated, what is clear is that removing this option has not reduced the user base, which confirms the fact that a majority of users see this as a good thing. Indeed, the company is touting this move as proof of its dynamic business model and has gathered funding from equity partners who see in the company a go getting and user responsive entity rather than a lethargic and inert one.

TechCrunch

Preetam Kaushik

Preetam Kaushik is a Tech Journalist covering all things Business, Technology and Social Media. He is a web 2.0 consultant and columnist educating businesses, individuals and professionals by providing insightful coverage on various business and technology issues around the globe. Preetam is Daily Deal Media contributor specializing in Social Media, Facebook, Google, New Ventures, E-Entrepreneurship, Marketing, Fashion and Entertainment Business. Connect: @kaushikpreetam
Newsletter
DDM Reports
The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
The 2013 Media List is a comprehensive database of all major media, bloggers and product/app review websites. If you're looking for PR distribution, this is a great list to begin with. Each record includes: - Contact Name - Publication Name - Website URL - Address - Email - Description
2.7M Consumer Subscribers. This data has been aggregated from a number of websites, which include daily deal sites that have gone out of business. Data includes: - Full Name - Address - Phone Number - Email - Signup Website - IP Address - Date of Signup Data will be delivered via a dropbox link in CSV format.