Travel startup HotelTonight is releasing a completely revamped and upgraded application for both iOS and Android.
The upgrade attempts to address the unique needs of its users by offering matched hotel choices that may better suit a customer’s specific situation or indicated preferences.
The startup offers travellers select same-day hotel booking deals in major cities via their mobile devices.
Now, rather than offer everyone the same regional daily deals, version 4.0 will make personalized recommendations based on proximity, user reviews and “likes,” by the customer or similar customers.
HotelTonight will continue to display only a limited selection of vetted hotel rooms at noon each day through what it calls ‘Impulse Deals,’ in addition to the custom hotel matches. Users can also still book until 2 a.m., and expect the same fast 10 seconds or less booking experience.
Version 4.0 will also feature hotel ratings from other users, distance indication to hotels when a user is nearby, easier booking of multi-night stays, improved navigation and a totally new UI. The Android app also comes with enhanced support for Ice Cream Sandwich and Jelly Bean devices.
HotelTonight is available exclusively on smartphones and has been downloaded more than 3 million times to date. The app is currently available in over 50 destinations in the United States, United Kingdom and Canada. The company has also raised over $35 million in funding from investors like Battery Ventures, Accel Partners, First Round Capital and U.S. Venture Partners.
HotelTonight COO Jared Simon said the startup intends to expand even more. Using its new London office as a spring board, plans to expand into more markets in mainland Europe should come into effect by the end of the year. Ireland and the Netherlands may be among the first new destinations offered.
HotelTonight has no plans to expand the apps reach away from only smartphones. Simon said the company wants to stay laser-focused on being a mobile-first service provider offering a fast and convenient way of booking hotel rooms on the same day.
The number of hotel bookings through the HotelTonight apps average in the tens of thousands per month, according to the startup’s COO who also added that the company is regularly running out of inventory already. As a result, HotelTonight will start partnering with more international hotel chains and groups in the future rather than maintain its focus on independent hotels.