Zulily has just announced its latest windfall. The mom-centric deal-a-day site has been handed $85 million by the investment team of Andreessen and Horowitz. In the words of Fortune analysts, this raises the company’s value to $1 billion.
According to Andreessen Horowitz partner Jeff Jordan, Zulily is a swiftly rising business with a guarantee for success, especially when one considers how its founder previously rocked the online diamond world via the e-commerce sensation Blue Nile.
Zulily, Jordan insists, fills a huge void in the daily deal sector – enabling moms to snag high-end clothing and household accessories at bargain-level prices. He strongly believes that the site will become a leading player in the realm of e-commerce.
Recent figures for the site place membership totals at more than 10 million, all of whom receive daily emails on the latest limited-time deals. Geared towards the mommy market, Zulily carries a vast range of apparel, including organic shirts and star-studded items. Additionally, the site offers unique deals on high-end toys, typically for 72-hour durations.
As stated by Zulily CEO Darrell Cavens, the site is devoted to mothers. In less than three years of operation, he claims that his site has engendered an undying loyalty amongst passionate customers across its target spectrum. These customers, he insists, encourage his company to work harder on a daily basis.
Most Zulily customers are regulars who continually find themselves delighted by the unique array of deals on the site. With its newfound funding, Cavens intends to expand company operations while continuing to grow and offer the best deals for moms across the internet.
The site has already shown tremendous expansion. In the last 12 months alone, Zulily established shipping centers in Nevada and Ohio to better expedite deliveries in all directions. With its latest round of money, the site will no doubt continue to thrive and ship items ever faster to the millions of satisfied moms who enjoy bargain deals.
Source: Forbes
