A large congratulations are in order today as media expert, Larry Kramer, is named USA TODAY‘s newest president and publisher. In this role, Kramer will take the place of Dave Hunke, now Chairman of USA Today, and will lead the media company as it reaches a landmark 30th anniversary this September.
“We wanted a great leader who has a strong passion for journalism … I’m confident that under his leadership, September will mark both USA TODAY’s 30th anniversary and the beginning of an exciting next chapter in its history.” – Garcia Martore, CEO, Gannett
From esteemed journalism onto the digital space and not to mention countless entrepreneurship triumphs, Larry Kramer’s resume proves more than suitable for this title. A Harvard MBA graduate, Kramer has spent over 20 years in reporting and editor roles, recognized with awards from the National Press Club and the Associated Press Award, and oversaw two Pulitzer Prize winning editorial staffs. He founded and lead MarketWatch for 12 years, employing 120 journalists, and was president of CBS Digital Media from 2005 to 2007. As part of his work at the Examiner, Kramer managed Fear and Loathing in Las Vegas author, Hunter S. Thompson. “If I can manage Hunter, I can manage a newsroom … It’s all about managing creativity.” – Larry Kramer
Kramer will also manage the company’s sister projects including, USA TODAY’s Sports and Travel Media Groups, USA WEEKEND and Reviewed.com.
“At the core of it all, it’s about great content that people want … We have to produce what they want and give it to them on the platform they want.” – Larry Kramer
Digital Reporting Expertise
No stranger to the digital landscape, and author of C-Scape: Conquer the Forces Changing Business Today, about media’s digital changes, Kramer is determined to deliver news the way people will receive it and adjust the source to adapt to the needs of readers. Last October, I had the opportunity to speak with Larry Kramer about the recent digital transformations in media in which he expressed:
“If the newspaper industry believes it is in the news industry it will die. If it believes it’s in the news business can survive if it adapts to how people are taking in news … They have to adapt. They’ve been very slow to do it, but the industry is changing and for them to be a player in it they have to be a player in it to.”
“It’s about reaching me with the information I want, when I want and how I want it. I may want it on eleven different devices over the course of a day. If they want to be on those devices they have to be on those devices … make money on those devices.”
From the San Francisco Examiner and the Washington Post, to selling his own companies to Dow Jones, Kramer’s USA TODAY position is certainly an ideal match in which both Kramer and the USA TODAY will prosper equally well. In a statement about his new role, Kramer stated:
“I am honored and excited to have the opportunity to work with this talented team to reinvigorate USA TODAY’s mission and lay the groundwork for its next 30 years as a leading, multiplatform media brand and content powerhouse,” - Larry Kramer