Womply’s New Infographic Candidly Details the Process of Working with Publishers from a Merchant Standpoint.
Womply, the innovative San Francisco-based analytics start-up featuring automatic loyalty rewards, released their latest infograph this week showing some of the potential drawbacks for merchants who work with Groupon and other daily deal publishers. The infograph follows an overwhelming series of merchant feedback Womply has received regarding their experiences in the daily deal space.
The infograph serves as a visually enticing summary of the wide array of merchant-fueled daily deal hiccups cycled through the media on a constant basis. Although it may be partial to Womply, a clear competitor to Groupon and the Daily Deal Industry as a whole, the shocking infograph nonetheless provides interesting statistics and facts from a collection of reputable sources.
INFOGRAPH SOURCE: Womply Blog
Yes, the infograph is direct. But as Co-Founder & CEO, Toby Scammell, elaborated to Daily Deal Media in a few quick answers, the infograph simply paints an all-encompassing picture of the true merchant – publisher experience with daily deals.
Q&A Toby Scammell, Co-Founder & CEO:
How does Groupon affect your company directly?
Groupon doesn’t affect us but it has a serious negative impact on merchants.
Where the data is from?
You can see the sources at the bottom of the IG but all of the data is from reliable third party sources.
Why did Womply decided to release this?
We think daily deals are bad for most merchants so we thought we’d share the biggest reasons why based on what we hear from merchants (and what the data show). But most importantly we think Womply represents something innovative in the space–a new way for merchants to grow their businesses without resorting to payday-loan-style marketing tactics.