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LivingSocial Hosts Largest Event To Date, The Backyard Festival

livingsocial-backyard festival-american-aerosmithLivingSocial has decided to officially set itself a part from daily deal competitor, Groupon, this week.

While Groupon is staying on the overstock goods path, which seems to be doing well for the company considering they turned a decent first quarter earnings report, LivingSocial has decided to changed things up a bit. The D.C. based company is now focusing on events and experiences. The only thing these two strategies have in common is they aren’t daily deals.

LivingSocial announced this week that it will be holding a new experience on July 13. The “Backyard Festival” will be held on Randall Island, New York and will feature a variety of celebrity musicians including Joan Jett and Aerosmith. This “American Festival” will be one of the company’s largest events to date.

Source: BizJournals

Megan Bildner

Megan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site's content and publication. Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan's Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @MeganBildner or e-mail her at megan@mogulmedia.com
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