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How Effective Are Groupon Promotions For Businesses?

GrouponCurrently, Groupon is the best known daily deals site in operation, offering consumers discounts for local businesses and events. The Finished Box displayed an Infographic regarding how effective Groupon is for businesses along with which demographic purchases the most discounts.

There are over 18 million Groupons sold in North American with over $700 million dollars have been saved by North Americans.Groupon has expanded worldwide with their promotion product offerings.

The normal Groupon is $30 with an average of 57% off for consumers. Females take the lead in who purchases the most Groupons along with 68% of buyers falling between 18 and 34 years old. Forty-nine percent of these purchasers are single, and 50% have a Bachelor’s Degree leading to 70% of Groupon┬áconsumers┬ámaking over $50,000 a year.

Source: The Finished Box

 

 

Groupon Infographic

Megan Bildner

Megan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site's content and publication. Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan's Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @MeganBildner or e-mail her at megan@mogulmedia.com
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