Analog Analytics Powers Deal to Raise Donations for Joplin Tornado Victims

Analog Analytics provider of coupons, deal certificates and the Bigger Better Deal™, tells us that they have powered a deal sponsored by the Columbia Missouri Daily Tribune and the Heart of Missouri United Way in an effort to raise donations for the tornado victims of Joplin. The deal provided readers with an opportunity to donate $10 with 100 percent of the proceeds going to the charity.

“We believe that in times like this we have to support each other in whatever way we can, and our readers are used to participating in the Columbia Daily Deal. We are using this approach to generate donations for the Heart of Missouri United Way,” explained Andy Waters, general manager of the Columbia Daily Tribune. “We want to encourage our readers to be as generous as they can to help the thousands of Joplin residents who are now suffering so much.”

Typically when it comes to daily deals, the consumer pays the discounted price for the deal upfront. The funds are then split between the advertiser and the publication with Analog Analytics receiving a small portion and the fees for credit card processing. In the case of this special deal, all the revenues, except for the credit card processing fees, went to the Heart of Missouri United Way.

“We are proud to be powering this Daily Deal to help generate donations for tornado victims,” said Ken Kalb, CEO, Analog Analytics. “This is a new way to generate donations for charitable causes. In this case the Heart of Missouri United Way is the beneficiary and will receive all of the donations that come in. We are also syndicating this deal through our network of publishers and broadcasters to help maximize exposure and raise more funds.”

Thank you to Erica Zeidenberg from Hot Tomato Marketing for sharing the news about Analog Analytics with us.