Pinterest has launched a new division of their popular pin-board style photo sharing website – now known as Pinterest Web Analytics. The free offering, announced on Pinterest’s blog today, will allow site owners to see how people are interacting with “pins” that originate on their website.
The pinning sites allows companies and users to post pictures and create online bulletin boards based on various themes – including food, travel, fashion and products.
“The goal is really to help websites understand what content is resonating with people on Pinterest,” Cat Lee, a product manager at Pinterest, told Reuters in an interview.
Pinterest was announced as the 38th most visited website at the beginning of the year and had around 30 million visitors according to online measurement firm comScore. According to the Pinterest blog, businesses can find out how many people are pinning from their website, seeing their overall pins, and who is clicking their content. Companies can also pick a time-frame to see how your numbers trend over time.
Businesses can also learn what pinners like through which pins get the most re-pins, who pins them, and what else people pin alongside them. They can use this info to tailor their website and Pinterest boards.
According to Reuters, Pinterest has not yet revealed how many companies have set up business accounts on its “new” service, since it was offered since last November.