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How Twitter Will Move Towards A Platform – Not A Tool

twitterTwitter may be making big changes to their social media platform very soon. The site has evolved from its creation in 2006 into a phenomenon of over 500 million users and 340 daily tweets. But now, the social media frenzy is looking to not only be “the headline news of the modern age” but to go IPO in order to produce capital for the sites growing list of investors. Twitter will need to develop a way its current social media site can be utilized to gain profit, it needs to be moving towards become a platform – not a tool.

Below are a few ideas of what Twitter may become:

-          A rating service. Twitter may be taking advantage of it’s current place in television right now, or “Social TV”. With the social media strong presence in popular events – such as the Superbowl, Oscars and other season finale’s- it may begin to analyze tweets and provide ratings for the social media impact of TV shows. MediaPost recently reported  “Building on its tie-in with TV viewing, Twitter recently struck an exclusive partnership with Nielsen to create a social media TV rating service. Guy Yalif of MediaPost said the Nielsen Twitter TV Rating would give TV networks and advertisers a new currency for understanding TV audience social activity in the form of real-time metrics. In the same vein, Twitter last week announced acquiring social TV analytics firm Bluefin.”

-          Twitter as a storefront. The social media network has been trying to influence user purchases for a while now, they have a partnership with American Express that let’s users purchase various items within tweets and a partnership with Chirpify. Twitter should be looking to evolve social commerce to fit the platform’s personality, and hope that it will be more successful that Facebook’s attempt.

-          Twitter as a curator. The site may be moving towards making tweets into values – such as low, medium and high- the different labels will have a direct influence on how much they are seen on the site. Which leads to the second part of this, companies being able to purchase “high” value tweets – a higher price to a higher influence on the site.

-          Twitter as a conversation platform. Converting into a discussion forum might be a great move for the social media site. Twitter may be making the move not only towards customer service, but also as a personal conversation tool.

While we are sure there will be more than just these changes and Twitter will always be ever-changing, will it be for the better?

Source: Convince and Convert

Megan Bildner

Megan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site's content and publication. Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan's Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @MeganBildner or e-mail her at
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