Scoopon is akin to what Groupon has achieved in the US, i.e. it has emerged as Australia’s most robust group-buying portal. Hungry Jack’s is counted among Australia’s most popular fast food brands. In a partnership that is bound to raise Hungry Jack’s popularity even further, the brand has created a first-of-its-kind, nationally-discounted Meal Deal in partnership with Scoopon.
Group-buying sites tend to focus more on local services/products. National Deals are a bit new in this niche. The Scoopon—Hungry Jack’s, $2 Whopper & Fries Meal Deal is bound to have a nationwide audience.
This partnership will help Hungry Jack’s get connected with Scoopon’s social media-oriented subscribers. Apart from getting more footfalls for Hungry Jack’s, this deal also ensures increased online traffic for Scoopon.
Hungry Jack’s hasn’t been sleeping on the social media front. It is particularly active with its Facebook promotions where it has more than 190,000+ fans. The increasing social media influence among its customers is probably what prompted the brand to venture into a social media-fueled, group-buying marketplace. This deal is available as vouchers, from 13 March, on Scoopon and across Hungry Jack’s outlets across Australia.
General Manager of Sales at Scoopon, Jon Beros, emphasized that partnering with major brands and promoting National Deals with mass appeal could be the differentiating factor among group-buying sites in 2012. Considering the increasing competition among group-buying sites, Jon Beros’ perspective makes a lot of sense.