James Pruett has been dreaming of ways to save people money since childhood. At the schoolyard playground, he put together bulk buys for marbles at Texas Art Supply. James began his business career in earnest as a financial consultant at Shearson Lehman Hutton, and worked in Real Estate and Mortgage Lending for more than ten years. James started working on the Web in 2000 at SeeItWork and Telescan (now InvestTools), a pair of Web 1.0 online start-up companies. At SeeItWork, James secured content licensing and distribution agreements with major shopping engines, e-commerce companies, and online portals. In 2006, James founded FractionalMarkets.com, an online firm that used a group buying approach to reduce sales and marketing costs of fractional interest vacation properties. James began to see the possibilities offered by group buying to change the way people do business, and presented two group-buy patent applications as novel and useful approaches to aggregating and managing group purchases in whole and fractional real estate. James has an economics degree from the University of Texas in Austin and has frequently written about group buying, influenced by ongoing studies in sociology, cultural anthropology, and semiotics. At Get Grouby, James is in charge of guiding company branding, application development, social media reach, and strategy.