Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of customizable deal software solutions and training. Getting your emails past an ISP’s deliverability standards alone is a significant barrier.  Getting your emails opened and links clicked is an entirely different barrier.  Like many of you, I am [...]

Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of customizable deal software solutions and training. The barrier to entry to get involved in the deal industry is rather low and as more niche specific sites are opening their doors, it begs the question, “what makes [...]

Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of deal software solutions and training. If you are thinking, planning, or have already run a promotion for your business on a daily deal website, it is incredibly important to make the most of the situation.  Now, [...]

Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and training. It’s easy to see what habits make up a great daily deal site, however not quite as easy to spot the things that you need to avoid as a deal [...]

Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and training. As Facebook nears a 1 Billion person userbase, it has become blatantly transparent that social media is here to stay. Since daily deals began, they have had a unique connection [...]

Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and training. “Cause” marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is [...]

Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and training. Growing your members and subscribers is one of the core goals that a daily deal company should always continually be working on.  Well, all web-based businesses for that matter. Email [...]

Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and training. Writing compelling copy and headlines is a skilled trade and art.  But there is a science to it as well and in the daily deal industry there are proven formulas [...]

Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and training. I remember the first time I ever experienced Awkward Coupon Redemption (ACR).  I got in line at the grocery store only to discover that the person in line just in [...]

Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and training. From an outside point of view looking into the daily deal industry, it seems that the equation to run a successful daily deal promotion is simple; however, many times someone [...]