Rob Schutz, President, What’s the Deal | Daily Deal Media – Daily Deal News & Site Reviews | Industry Data & Reports

Rob Schutz

Rob Schutz is the President and Co-founder of What's the Deal (WTD), a daily deal and promotions website out of Washington DC. Launched in August 2009, WTD has become a major force in the region and works hand in hand with large media partners like WTOP Radio and Washingtonian Magazine. Rob has a background in IT consulting, attended Penn State and hails from Burke, VA.

Posts by Rob Schutz

Why growing your list organically is the right way to go

Written by Rob Schutz, President, What's the Deal February 14, 2011

A lot of new daily deal websites struggle growing their listserv to a critical mass. Hitting that mass allows you to sell a sufficient number of deals and bring in enough revenue to help pay your bills (maybe even your staff, too?) on a consistent basis. We’ve all seen the e-mails offering to sell you [...]

Not Just a Clone: Cool daily deal features that are pushing the envelope

Written by Rob Schutz, President, What's the Deal February 4, 2011

“Groupon clone” is a term that is thrown around a lot these days and for good reason. Some websites copy every last detail by copying Groupon’s source code and pasting a different name on it. Sites like Groupon.cn (a Chinese knock-off) even have an identical layout and color scheme. I assume the candor is similar, [...]

DDM Reports

2013 Daily Deal Media Industry Report

The annual DDM Industry Report is the most comprehensive look at the Daily Deal industry. The 2013 report is our 3rd edition and takes a close look at the rocky road the deal industry faced in 2012 and the challenges coming up in 2013. Entering 2013, the deal industry appears to have found its mainstay in the ecommerce world. The debate remains, often brashly, as to the future of the industry as technology and consumer buying habits continue to expand. Throughout the sections of this report you will find exclusive insight to valuable daily deal intelligence including case studies, surveys, checklists, best practices, data, research, trends and much more. Within this 3rd Annual DDM Industry Report readers will find a unique review of the deal industry throughout 2012, highlighting key trends, players and developments over the past twelve months leading into 2013.

2013 Deal Publisher Directory

The 2013 Edition of the DDM Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)

2012 Merchant Leads - 152,833 Records

The 2013 Merchant List includes 152,833 Merchants who ran 529,306 daily deals in 2012 with publishers tracked by DDM. The data includes contact details for each merchant and additional deal detail.