Editor’s note: The following is a guest post by Marc Horne.  Marc is a co-founder of DailyDealBuilder.com, provider of customizable deal software solutions and training. Getting your emails past an ISP’s deliverability standards alone is a significant barrier.  Getting your emails opened and links clicked is an entirely different barrier.  Like many of you, I am [...]

Once derided as a trivial waste of time and a sad replacement for human-to-human interaction, millions have changed their tune about the role of social media in modern society. Without question, social media – like email and texting – has become one of America’s preferred methods of communication. And wherever the masses go, the advertising [...]

Social Media is on the rise and businesses need to assess their marketing strategy to improve their online presence. So says a recent infographic by Moore Consulting Group, a Tallahassee, Florida-based company that offers public relations, advertising and marketing services. But these insights go beyond just their relationship to marketing PR. Earlier this year, Facebook [...]

According to All Things D’s Liz Gannes Google is looking to buy Meebo, a social sharing site for upwards of $100 million. The information is from two undisclosed sources that say Google is currently in talks to acquire the site but  little else is known since neither company has made comment. The company has dedicated [...]

Two months ago, we received news that LivingSocial was teaming up with the National Restaurant Association to work together to educate restaurant owners and managers to use online and daily deals, along with traditional methods to effectively market themselves. LivingSocial gave the NRA an unrestricted grant to examine the effectiveness of a number of marketing [...]

On Wednesday, venerable mobile advertising platform and recent Wall Street newcomer Millennial Media published a fascinating new report on mobile advertising in the finance industry. This is the third volume of Millennial Media’s closely watched Mobile Intel Series. So far, this latest vertical report is drawing praise for being among the most in-depth the company [...]

Spark Capital shows Signpost.com the money The team at Spark Capital must like what they see in Signpost.com. Spark led the way for financing $3.75 million in Series ‘A’ funding for Signpost. Signpost is a leader in local advertising for small businesses. The company has been very active of late, also bringing Christopher DePatria on [...]

CouponPages, the online site for printable coupons from local merchants, has launched a Premium Package that will enable merchants to advertise across 25 Zip codes. This service priced at $2999 a year is for merchants who serve customers over a wider area. Typical local merchants can continue to use the Standard Package that costs $595 [...]

Daily Deal Dilemmas - Contributed by PulseTV & Vidsense CEO, Jaffer Ali   “Everyone wants to go to heaven, but nobody wants to die.” –Peter Tosh, musician (Popularized by Blues man, Albert King)    Most people think that Groupon created the daily deal business. Not so. Back in 2001, a French entrepreneur, Jacques-Antoine Granjon pioneered a private [...]

DDM Summit Recap: Presenter Veronika Sonsev, CEO, InSparq on “Social Shopping: Friends Don’t Let Friends Buy Alone” The marketing landscape has changed for ecommerce. Customer acquisition costs are rising. There are lower barriers to entry, which mean more competition. And, it is easy for even the most loyal customers to defect to competitors. With these trends, it is easy [...]