Target Teams Up With Cartwheel To Test Facebook Driven Deals – Will This Be Successful?
This past Wednesday Target unveiled a bold initiative to test a version of Cartwheel, an ambitious collaboration with the world’s largest social network that will allow users to earn savings via Facebook and then use their smartphones to redeem those savings in stores.
Retailers have previously gotten creative in how they display their products via social networks and Pinterest, but have came up short when it comes to converting those ideas into profit. By using mobile devices to help drive people to its stores, Cartwheel…
Sixty-Six Percent of Small Business Owners Use Mobile Technology
WALTHAM, Mass. – May 7, 2013 – For those wondering if small business owners are actually using mobile technology for their business, the answer is a definitive “yes,” according to new survey data from Constant Contact®, Inc. (NASDAQ: CTCT). Of those surveyed in March 2013, 66 percent report currently using a mobile device, including smart phones and tablets, or a solution, like mobile-optimized websites and text message marketing. While this majority adoption is promising, it’s important to note that, of the…
Infographic: Are You Making Marketing Personal?
Social network sites, such as Facebook, Google+ and Twitter, started the trend of using personal data and account information of various users to plug in relevant advertisements with the goal of providing better services for their users. Now, this need for personalization has transferred over to the mobile front, but few companies are stepping up to the plate to deliver on customer expectations.
It is now expected that marketing campaigns will be relevant and personal to consumers needs and expectations. Unfortunately, according to a new report…
Google Admits 10% Of Web Ads Are Never Seen
Google has finally acknowledged the elephant in the room – some of the web ads advertisers frequently pay for are hardly ever seen by consumers.
The popular search engine recently revealed in a blog post that up to 10% of all ads appear in positions that make it unlikely they are ever seen by human eyes. According to Business Insider, these ads are often referred to as being “below the fold,” meaning they appear so far down a web page that a user would have to scroll down to…
Groupon and Croma Team Up To Sell Electronics Online
Groupon India has teamed up with Indian multinational conglomerate company, Tata Group and multi-brand retail chain Croma to offer customers various electronic products.
“We offer very good deals for restaurants and other places and are very strong in some categories like fashion. With this tie-up, we will be now offering electronics and Croma is the best name in this category,” Groupon India Chief Executive Officer Ankur Warikoo told reporters here.
As per the understanding, customers will place the orders on a new site and it will be then delivered…
Twitter Signs Huge Advertising Deal With Publicis Groupe
Twitter announced yesterday that it has partnered up with one of today’s largest advertising agencies in the world – the Starcom MedaiVest Group, part of Publicis Groupe.
The deal, which is rumored to be worth hundreds of millions of dollars, will proceed for more than one year and is just in time for the annual series of meetings where networks introduce their new offerings to advertisers and media buyers. The deal was first reported…
Why Your Business Needs A Content Marketing Strategy
Being organised and ahead of your competition is in align with the success of any business. This applies when a company is looking to acquire new customers and keep the existing ones – a great way to do this? Develop a content marketing strategy. This will allow you to communicating with your customers and prospects without “selling” to them. Developing this involves the creation & sharing of media and published content in order to engage your customers. This information can be presented in a variety…
eBay Will Now Offer Consumer Data To Marketers
Facebook, Google, Pinterest, and Amazon all have similar analytic systems that track users purchasing habits, what kind of sites they like and which advertisements appeal to them. This information is clutch to marketers and advertisers alike, giving them insights into which demographics respond to certain ads – and needless to say, is sold to them at high premiums.
Today, eBay announced that it too would be taking the same route as the other companies – offering insights into their e-commerce site. eBay head of digital…
MobAdWin Takes A Different Approach To The Daily Deal Market
While Groupon pioneered and popularized the daily deal industry, the site has been experiencing a number of troubles – including the firing of their CEO & Founder, as well as, sliding revenue and stock value. Groupon’s troubles began when the company couldn’t find a way to market for businesses that both maintains Groupon’s revenue requirements and helps businesses receive a high ROI.
On the other side of the spectrum, MobAdWin, which stands for Mobile-Advertising-Win-Win, is an up and coming mobile app that taking advantage of that misfortune. The site was established by…
Google Tests Out Google Shopping Express
Google has opened its Google Shopping Express service to testers, with same day delivery service being made available being tested to select users in San Francisco and the Peninsula from San Mateo to San Jose. According to TechCrunch, participating retailers include: Target, Walgreens, Staples, American Eagle, Toys“R”Us/Babies“R”Us, Office Depot, San Francisco’s Blue Bottle Coffee, Raley’s Nob Hill Foods, and Palo Alto Toy & Sport.
As reported earlier, when the product officially launches it will compete with Amazon Prime, eBay Now, Postmates’ “Get It Now” and even smaller…
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