In-App Ads Could Prove Huge for Mobile Commerce, Wealth Generation in 2013
Although surveys continue to spotlight just how much mobile consumers supposedly despise mobile ads, the facts suggest that these “pesky ads” are still doing their job. That’s assuming, of course, that their “job” is to engage consumers and prompt them to spend money – sometimes big money – directly from their mobile device.
According to a growing number of advertising and business analysts, eCommerce stands to benefit enormously from the in-app ad boom that is quickly dominating the mobile advertising landscape.
It’s a relationship…
Givt app offers Merchants an Option to Risky Daily Deals
Givt, a new gift card
app for the iPhone says it offers merchants a solution for getting more consumers through the door and one that doesn’t involve the high risks of running a promotion with deal sites like Groupon.
The new app offers free gift cards that users can give to their Facebook friends. When the recipient of the gift card cashes it in, the merchant only pays a small fee to Givt.
“The key is that they only pay (Givt) for…
AT&T and Verizon Offer Location Based Deals – But What is it Costing You?
As mobile and social continue to insinuate themselves into our lives, AT&T and Verizon have come up with a new use for all that information they are collecting on their mobile customers.
At&T is offering its users an SMS service called AT&T Alerts that serves up location based offers that are good for a limited time. The opt-in service will include promotions from popular retailers such as Staples, the Gap, Motorola, Duracell and more. AT&T is obviously hoping to cash in…
Numbers Don’t Lie: Have Online Consumers Become “365-Day Holiday Shoppers”?
The numbers are out and, as predicted, holiday shopping trends gone wild…
But is all the deal grabbing, one-click checking-out really just solid proof that we’ve become a society of year-round ’holiday shoppers’?
Florida-based advertising firm, MDG Advertising, has released their latest findings pertaining to holiday season online bargin shopping today, which shows digital to be the mainstream platform for consumers to search, find and buy gift deals. The festive infographic, decked out traditional Christmas colors, snowflakes and bows, holds key statistics which the company claims both merchants, marketers and shoppers cannot ignore.
Interesting enough, the infographic also shows a new trend, many have speculated about…
Sift – The iPad App That Makes Sense of Your Shopping Emails
The first email was sent in 1970, and today billions of emails are delivered everyday to the delight and annoyance of billions of people around the world. If you ever wonder why you get so many emails, it is because they provide one of the highest ROI for marketing campaigns, an estimated $44.25 for every dollar invested in email marketing in 2011. So don’t count on getting fewer emails anytime soon, but you can use an app that can take your retail emails and organize…
Facebook Unveils Tracking Tool for Advertisers
Facebook has just found another way to drive up profits in the e-commerce sector.
The social networking giant is rolling out a tool through which e-tailers can trace sales stemming from the click-through traffic of Facebook members.
Despite its boast of 1 billion users, Facebook has sparked concern on Wall Street over a recent lull in revenue. With its latest tool, FB has set out to show marketers that advertisements yield greater returns when displayed on the world’s leading social network.
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Bazaarvoice Snags Longboard in a Multimillion Deal
All across the internet, marketing firms are scooping up advertising companies with large-sum investments.
From the buyout of Buddy Media by Salesforce to the acquisition of Virtue by Oracle, firms are shelling out big money to own their very own promotional platforms. Now, Bazaarvoice has entered the fray with its eight-figure purchase of Longboard Media.
Providing on-demand software from its Austin-based headquarters, Bazaarvoice has powered the commerce functions for companies like Costco, Dell and Best Buy.
The purchase was made in…
Why Mobile App Security Needs to Be a Higher Priority for Mobile Ad Networks
According to the latest report from BI Intelligence, 29% of U.S. mobile users have already used their mobile devices to make a purchase – a figure that’s poised to grow as the mobile commerce boom continues into 2013.
But the ever-escalating fusion between mobile consumers and mobile commerce is bestowing a herculean challenge upon the mobile industry at large to crack down on mobile security threats like malware.
“Mobile malware is a term that, unfortunately, we are going to have to get used to,” James T. Meyers, an…
Google Ad Dollars – The Big Spenders [Infographic]
What makes the world go ‘round? Google of course. The search engine monolith takes in over $100 million from search advertising every day. But where is all this ad revenue coming from? According to a recent study by WordStream, a provider of internet marketing software, the University of Phoenix is the main supplier of advertising dollars, doling out a whopping $200,000 a day to send their message across the web. Joining Phoenix in the top contributors to the Google coffers are State Farm, Expedia, Amazon, AT&T…
Mobile Excellence Awards Elevate Airpush as ‘Best Mobile Ad Network’
It goes without saying that the boom in mobile advertising is doing wonders for the growth and equally rapid expansion of the mobile commerce industry. And with the year quickly winding to a close, the players who did the most to take their respective industries to new heights during the last twelve months are now being celebrated for their landmark achievements.
Throughout 2012, Android mobile ad network Airpush has seen its network double in size with each passing quarter. By…
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