Sixty-Six Percent of Small Business Owners Use Mobile Technology
WALTHAM, Mass. – May 7, 2013 – For those wondering if small business owners are actually using mobile technology for their business, the answer is a definitive “yes,” according to new survey data from Constant Contact®, Inc. (NASDAQ: CTCT). Of those surveyed in March 2013, 66 percent report currently using a mobile device, including smart phones and tablets, or a solution, like mobile-optimized websites and text message marketing. While this majority adoption is promising, it’s important to note that, of the…
Eco-Friendly E-Commerce Site GreenCupboard Acquires ecomon And Changes Corporate Name To etailz Inc.
GreenCupboards, an online retailer that offers a variety of organic, natural, cruelty-free and environmentally friendly products for low impact living, announced yesterday that it has acquired the assets of ecomom, an online eco-friendly retailer serving the rapidly growing niche of baby, kids and moms. In addition, GreenCupboard announced it will change its corporate name to etailz, Inc. etailz will serve as the parent company of GreenCupboards and ecomom – which will operate individually under etailz, Inc.
“While etailz has long admired the vision and mission of ecomom…
Is Amazon Entering The Mobile Payments Market?
Amazon may be introducing a mobile payments solution similar to PayAnywhere, GoPayment and Square.
According to recent filings with United States Patent and Trademark Office, Amazon’s “Anonymous mobile payments” platform is described as a system that would allow mobile users to complete transactions without revealing personal details to the retailer.
Amazon will have plenty of competition in the mobile payments market and have a difficult time catching up to some already established and popular options. In addition, it has…
Sailthru’s Smart Data Technology Attracts $19 Million in Series B Financing
Sailthru, a New York based technology company specializing in digital brand experiences and communications, has announced a $19 million Series B investment led by Benchmark. Sailthru will use the investment to accelerate the growth of the company by increasing both staff and infrastructure and expanding the use of Smart DataTM by Fortune 500 companies. Sailthru joins Benchmark’s portfolio that currently includes other industry-leading companies such as Dropbox, Twitter, Instagram, Uber, Quora, Yelp and Zillow.
Sailthru’s Smart Data is leading…
Email Outperforms Social Media
Email, not social media, still reigns supreme as the top marketing tool for business owners.
Even retailers as different as Williams-Sonoma and Home Depot have taken on the task of sending out customer specific emails, rather than the one-size-fits-all blasts that once dominated this type of marketing.
If sales are measured by per dollar spent, email outperforms social-media advertising 3-to-1, says the Direct Marketing Association, a trade group founded to provide accurate marketing data. That explains why retailers will send 19 percent more emails this…
Email goes Mobile – Businesses need to be Prepared [Infographic]
Who uses their cell phone to actually make phone calls anymore? According to a study by email intelligence solutions provider, Return Path, users now spend significantly more time reading email, taking pictures and updating their Facebook accounts than they do using their phone for its originally intended purpose, talking.
And this move toward a more “upwardly mobile” society seems to have no end in sight since one half of all Americans currently own smartphones. Return Path was particularly interested in how this new fast paced trend…
Sift – The iPad App That Makes Sense of Your Shopping Emails
The first email was sent in 1970, and today billions of emails are delivered everyday to the delight and annoyance of billions of people around the world. If you ever wonder why you get so many emails, it is because they provide one of the highest ROI for marketing campaigns, an estimated $44.25 for every dollar invested in email marketing in 2011. So don’t count on getting fewer emails anytime soon, but you can use an app that can take your retail emails and organize…
A Surprising Fact about Mobile Commerce: The Far East Leads the US
If you had thought that the US, the land of innovation in technology would lead the mobile commerce wave as well, think again. Recent reports have pointed out that the Far Eastern countries like Thailand lead the mobile commerce segment with a greater proportion of shoppers using their mobiles and Smartphones for shopping than those in the United States.
While this might seem surprising at first glance, it is understandable when one considers the fact that security concerns over shopping on one’s…
Deal Monkey Emails Select Australian Deals to Subscribers
Deal Monkey and its parent company Digital Group help retailers tap into the Australian consumer market in multiple ways while helping consumers access the best deals across the country via a single email each day.
Deal Monkey aggregates the best lifestyle bargains available online and emails them to subscribers based on the preferences indicated. Subscribers benefit as they can easily access the most relevant deals through a single email, instead of spending time scouring the Net. Tourists too can benefit by signing up for the…
Timeline from Facebook has Increased Brand Engagement
It has been six months since Facebook introduced Timeline for brands. A quick analysis reveals that timeline has forced brands to engage more consciously with their customers on Facebook. Brand managers now have the flexibility to improve the appearance of their Facebook page and make it more inviting and interactive.
Also, it is no longer sufficient to have a static landing page and direct customers to it. Customers do not automatically join a Facebook page, they check out the brand offerings, the…
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