10 Steps To Content Marketing Success
How is your business attracting new customers – is it implementing a Content Marketing Strategy? Content marketing can be presented in any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Various media outlets including news, video, white papers, e-books, infographics, case studies, how-to guides, Q&A’s and photos are often used.
Recently, the rise of Content Marketing has taken all businesses by storm – making it mandatory for them to get organized and decide which social media outlets they should…
Press Release: Custora Announces Agreement To Help LivingSocial Improve Customer Acquisition and Retention
April 1, 2013, New York, NY – Custora, a predictive analytics platform for e-commerce marketing teams, today announced an agreement with LivingSocial, the local marketplace to buy and share the best things to do in your city. LivingSocial will use Custora’s data-science-based platform to improve its efforts in predicting customer behavior and forecasting shopping activity, allowing LivingSocial to make faster marketing decisions and deliver more personalized and timely communications.
Specifically, LivingSocial is working with Custora on two initiatives. First, Custora’s…
Four Reasons Why Google+ Is The Killer Platform For Marketing
Most businesses consider Google+ irreverent when it comes to marketing to potential customers and instead of investing time in getting to know the site they are turning to popular social networks like Facebook, Twitter and LinkedIn. While that may be working for now, Google+ is on the rise for more than one reason: the number of active users is increasing, business content ranks higher when posted on Google+, they have a different approach to marketing and Google’s future will change how integrate all the necessary apps in our life.
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Lockerz To Shut Down Photo Sharing Site Plixi
Lockerz, a national social commerce and photo sharing site, has shut down their photo sharing API – Plixi. The news, which was broken via Twitter, was posted by Plixi’s founder Rodney Rumford. Lockerz went through a series of layoffs, most of which were in its San Diego office, this past January, so the shutting down of the site was not a huge surprise.
In January 2011, Lockerz acquired Plixi, which was formally Tweetphoto, for an undisclosed price – but it was believed to be around $10…
Social Annex Unveils New Mobile Social Commerce Platform
Social Annex, a social commerce platform, has started 2013 out by making moves and keeping up the momentum. This week the site launched a full suite of social tools for iOs, Android, Blackberry and tablets devices. While most companies pin their focus to a single tools or solving a certain problem, Social Annex helps e-commerce retailers leverage social media to increase sales and conversions while learning more about their audience, increasing brand awareness and building relationships with their customers.
The company offers over 26 tools…
Pinterest Analytics Launches, Helps Businesses To Evaluate Pinner Information
Pinterest has launched a new division of their popular pin-board style photo sharing website – now known as Pinterest Web Analytics. The free offering, announced on Pinterest’s blog today, will allow site owners to see how people are interacting with “pins” that originate on their website.
The pinning sites allows companies and users to post pictures and create online bulletin boards based on various themes – including food, travel, fashion and products.
“The goal is really to help websites understand what content is resonating with people on…
Predictive Social Commerce – The Next Big Thing?
Is there an easy way to gather data that can help us in our mission to better target and serve our customers? Yes. But how do we tap into it is the larger question. Imagine if an expectant mother shares on Facebook, “Our baby is due in October!” From a marketing standpoint, wouldn’t it be grand if you could reach this new mother before the competition?
Social data, like the example above, allows marketers to view customer’s sentimental and personal insights that ten years…
American Express Uses Twitter As Social Commerce Platform
American Express is utilizing an unlikely social media site as a social commerce platform – Twitter. Last year, AE unveiled the ability for card members to connect their accounts and tweet hashtags to receive merchant offers. Now, less than two weeks after Facebook and Discover announced their partnership on the Facebook Card, American Express is taking Twitter to the next level.
American express unveiled a new idea to card carrying tweeters, users can link their Twitter accounts with their American…
Increase Your Online Presence Through Content Marketing
Businesses have been using content writing as a way to attract visitors to their Websites and promote sales for a while now. Though the methods of content creation and posting have changed and adapted with the evolving nature of the Internet over the last few years, content still plays a valuable role in an overall marketing strategy.
One reason to use content marketing is to increase the online presence of your business. It allows businesses to reach their target audience. It’s a way to introduce your business, your…
Supermarket Chain Publix Launches Digital Coupon Program
Publix, a Lakeland based supermarket chain, has introduced a new way their customers can catch a deal – with digital coupons.
The supermarket was founded in 1930 and has over 1,000 stores in Florida, Georgia, South Carolina, Alabama and Tennessee, it is the fastest growing employee owned supermarket chain in the United States. So far, the stores new “skip the clip” savings opportunity is available in Ocala and Alabama. The chain plans to roll out the new coupon program in all stores by March 15, said…
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