How Small Businesses Can Compete On The Online Market
How can small business owners keep their customers satisfied when the internet and Amazon make online shopping so easy? By taking advantage of the vastness of technology and considering the many ways to interact with your customers.
Shopping sites online, smart phone apps, Facebook, Pinterest. These are all places consumers are going to shop and if small businesses want to compete they need to make themselves more available. You want your consumers to find your products on their Facebook and…
Google Tests Out Google Shopping Express
Google has opened its Google Shopping Express service to testers, with same day delivery service being made available being tested to select users in San Francisco and the Peninsula from San Mateo to San Jose. According to TechCrunch, participating retailers include: Target, Walgreens, Staples, American Eagle, Toys“R”Us/Babies“R”Us, Office Depot, San Francisco’s Blue Bottle Coffee, Raley’s Nob Hill Foods, and Palo Alto Toy & Sport.
As reported earlier, when the product officially launches it will compete with Amazon Prime, eBay Now, Postmates’ “Get It Now” and even smaller…
Merchants Need To Pay Attention To Profits Of Daily Deals, Not Their Commission Rate
Many restaurants contemplate whether running a Groupon daily deal is actually worth as much money and effort that is put into it. According to a recent article by InsideScoopSF, the vantage point for most restaurants who run a daily promotion is to aggressively negotiate the commission. Most merchants will even increase the price of their offer, to $20 off of $40 instead of $15 off of $30, to get a better rate on commission.
However, this strategy only supports Groupon’s stock price.
When Groupon sells a $10 for $20 voucher, the company…
Google Announces Launch Of Zavers, A Hyper Targeted Online Coupon System
Google has partnered with digital coupon solution company Zavers to launch a combined effort, called Zavers by Google, in order to increase basket sizes and redemption rates. Google purchased Zave Networks in 2010, and has been re-branding the coupon division in order to release the company’s product as its own.
Zavers offers appealing insights for merchants to use. The site enables merchants to analyze redemption data which can provide insight that can help them tailor campaigns more effectively. Also, the…
Groupon Payment’s Merchant App To Rival Square, PayAnywhere
Groupon recently unveiled Groupon Payments, a mobile payment competitor against businesses like Square and PayAnywhere. The service allows merchants to accept credit card payments in an easy and secure fashion through the use of a 3.5mm-based card swiper.
The service, made by Groupon to expand and add diversity to its current business, can be downloaded and activated in a matter of minutes. Groupon Payments first launched in September 2012 but was only accessible to iOS devices. This new and…
How SoMoLo will Continue to Connect Merchants and Consumers in 2013
Now more than just reaching out to the masses with a hit and miss marketing campaign, the integration of social media combined with local merchants and mobile marketing tools, better known as SoLoMo, has made it possible for merchants to focus their efforts on reaching the consumers that will matter most to their business.
There are a number of growing trends in how merchants are working to meet the needs of their customers, promote their business and increase sales. Social media platforms, targeted and more personalized…
Groupon Acquires CommerceInterface
Groupon has teamed up with CommerceInterface to help expand its Groupon Goods operations worldwide.
Groupon acquired CommerceInterface, a startup which Groupon calls “a leading provider of web-based channel management technology.” this past week. Groupon has been a customer of CommerceInterface since April 2012. Previously, the Chicago base company relied on CommerceInterface to power “interactions with thousands of existing vendors,” which allowed the company to grow its Groupon Goods platform.
With this arrangement, Groupon explains that Salt Lake…
Email goes Mobile – Businesses need to be Prepared [Infographic]
Who uses their cell phone to actually make phone calls anymore? According to a study by email intelligence solutions provider, Return Path, users now spend significantly more time reading email, taking pictures and updating their Facebook accounts than they do using their phone for its originally intended purpose, talking.
And this move toward a more “upwardly mobile” society seems to have no end in sight since one half of all Americans currently own smartphones. Return Path was particularly interested in how this new fast paced trend…
Will Retailers Survive the 2013 Push for Mobile Commerce?
When all is said and done, we’ll be looking back at 2012 as the year that mobile commerce exploded onto the scene. According to Internet Retailer mobile commerce will double this year and show continued growth in 2013. Retailers are looking to cash in on the new m-commerce craze and many plan to take steps to ensure their businesses are mobile ready.
But e-commerce as a whole holds many challenges for retailers. A recent survey by SLI Systems of almost 500 global merchants shows that…
Groupon Developing DealAdvisor Software – Shares Gain Another 8 Percent
Targeting millions of visitors
Groupon continues to shake and bake in lieu of any rumors that the daily dealer is on the ‘for-sale’ block. The company seems to be shoring up as many platforms as possible in order to become a profitable entity. Groupon views e- commerce as a means to unload a massive amount of products and is developing software that will help small retailers easily set up flash sales on its Groupon Goods site.
Enter DealAdvisor, software that should…
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