American Express has launched an iPhone application feature that offers daily deals to consumers targeting their purchase history and location. The ‘My Offers’ feature, is an add on to American Express’s existing iPhone app. Most of the bugs have been worked out, so It should be up and running. The beta test areas include New [...]

Social Media is on the rise and businesses need to assess their marketing strategy to improve their online presence. So says a recent infographic by Moore Consulting Group, a Tallahassee, Florida-based company that offers public relations, advertising and marketing services. But these insights go beyond just their relationship to marketing PR. Earlier this year, Facebook [...]

No need for the CDC Before you check the kids ears and hair or command your smart device to “call CDC’, just remember that every industry has its own acronyms. Social media and mobility and all that the two encompass continues to add to the plethora of abbreviations and phrases with one of the latest [...]

Qype is an online review site in the U.K., very similar to Yelp here in the United States and has announced that they’re bringing in some big numbers. Reaching 860,000 places reviewed, the site has 25 million unique monthly visitors, making it the biggest review site in the region. Its closest competitor is Yelp in the [...]

Groupon re-affirms what many of us believe and have been either reading or writing about, and that is that smart device transactions continue to rise. There is no question that the mobile consumer is increasingly important to Groupon. The daily dealer specifically created the Groupon Now! platform in order to geo-target mobile consumers. In a [...]

Mobile-heavy check-in app Foursquare is looking to created new revenue streams, and the company is choosing daily deals as part of its plan.  The Wall Street Journal had an interview with Foursquare’s founder Dennis Crowley in which he said his company will work with merchants in order to offer personalized deals in order to make [...]

As the world’s largest social network prepares to go public, Facebook and its chief executive Mark Zuckerberg still have serious questions to answer from potential investors on the eve of Wall Street’s biggest pop culture-related IPO in years. This week, as Zuckerberg and company continue their investor roadshow, the prominent social network with some 900 [...]

On Wednesday, venerable mobile advertising platform and recent Wall Street newcomer Millennial Media published a fascinating new report on mobile advertising in the finance industry. This is the third volume of Millennial Media’s closely watched Mobile Intel Series. So far, this latest vertical report is drawing praise for being among the most in-depth the company [...]

Market research experts GfK have released new data that supports and identifies four key areas in which smartphones, iPads and tablets are assisting today’s shoppers. The new findings were presented at IIR’s Market Research Technology event by Rob Barrish, Senior Vice President of Digital Technology and Alison Chaltas, EVP, Shopper and Retail Strategy. They are [...]

Pirq, the mobile dining deals app has scored with a big, new partnership. It was announced today that Pirq has been chosen to be the exclusive mobile dining app for Apple employees in Cupertino, Santa Clara, Sunnyvale and Mountain View, California. The partnership will help Pirq in a number of ways. First, an endorsement from [...]