Mobile users of the world’s leading social network can now see videographic news-feed ads that promote the apps of FB advertisers.
The video ads offer previews of an app’s functions, along with tap prompts for quick and simple downloads.
FB software specialist Radu Margarint wrote in his blog that video “has proven to be an effective way to [engage users] in News Feed, and [Facebook looks] forward to helping developers use their [videos] to find new app installs.”
One of the first FB advertisers to utilize the video-ad option is DoubleDown Casino, whose VP of Interactive Marketing John Clelland reported increased downloads of his company’s mobile-game app, along with a reduction in overhead.
When it comes to paying for an ad, a marketer can opt to wait until after a user has downloaded and installed the app in question.
The new feature is expected to save 20 percent on ad-costs for marketers, who previously were given the choice between bidding on per-click or per-impression costs.
So far, FB mobile ads have yielded more than 145 million downloads.