Offline, JustFab will operate in a similar manner to its online counterpart, where VIP members purchase items at lower prices and non-members pay premiums. VIP access requires a monthly fee of $39.95, which members can use towards their first purchase. Premium prices for non-members typically run from $49 to $69 per item.
The company has also developed an in-store iPad app for “stylists”, who gather inventory, create shopper wishlists and fulfill requests.
Noting that many shoppers still wish to try on clothing items before making purchases, JustFab co-CEO Adam Goldenberg states that the new flagship will give “current VIP members and new customers a new way to connect with the brand and to experience the JustFab world in person.”
Business continues to grow for the three-year-old e-tailer. Last year, JustFab garnered $100 million from online sales, marking a 257.1 percent increase over the prior year.
Selling merchandise across North America, the e-tailer also courts customers in France, Germany, Spain and the U.K. In addition to its primary clothing division, JustFab has also branched out with subscription sites for footwear (ShoeDazzle), children’s apparel (FabKids) and women’s athletic gear (Fabletics).