Groupon has teamed up with CommerceInterface to help expand its Groupon Goods operations worldwide.
Groupon acquired CommerceInterface, a startup which Groupon calls “a leading provider of web-based channel management technology.” this past week. Groupon has been a customer of CommerceInterface since April 2012. Previously, the Chicago base company relied on CommerceInterface to power “interactions with thousands of existing vendors,” which allowed the company to grow its Groupon Goods platform.
With this arrangement, Groupon explains that Salt Lake based CommerceInterface will no longer work with outside retail ch
annels, and current customers now have six months to find another vendor. CommerceInterface’s technology will power Groupon Goods exclusively.
“CommerceInterface has proven to be an important piece of Groupon Goods infrastructure in the U.S., quickly and reliably streamlining the execution of orders and other vendor interactions,” Faisal Masud, head of Groupon Goods, said in a statement. “We look forward to enhancing our abilities to better support merchants overseas beginning early next year.”
Groupon has come to the realization that declining sales and fading interest in daily deals sites, they
According to a recent article by BizJournal, Groupon Goods reached an annual run rate of nearly $1.5 billion in global billings in the third quarter.must refocus on other channels for growth. This includes the launch of a credit card prossessing system for merchants and Groupon Goods.
Source: BizJournal
