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Groupon and Google: Jungle Drums are beating …

Could it be that Groupon are finally to get into bed with Google? The newswire is definitely hot with speculation this afternoon that a deal might be close. There have certainly been talks – and as I write, it seems Groupon’s website is currently struggling to stay online amid the great interest in just what is going on!

Groupon, who value themselves at some $3bn, have already had failed talks with Yahoo! They certainly seem to be the hottest property on the block right now.

If the deal goes ahead – and last public words from Groupon say they could take until the end of the year to decide – Groupon could be Google’s most expensive purchase to date. Previous holder of that title was $3.2bn DoubleClick, the online advertising provider, which Google snapped up in 2008.

Groupon apparently earns in excess of $50m a month. A substantial fundraising round placed Groupon’s valuation at $1bn just back in April. The company sends daily messages to users in 300 markets across 29 countries, offering deep discounts on a wide range of products and services. Groupon keeps around half the income for every deal sold, while the vendors benefit mainly from gaining new customers.

The acquisition would be a very good fit for Google, as they aim to gain alternative advertising revenues, from sources other than Search related.

DDM Admin

Daily Deal Media covers the growing power of social buying generally called “Daily Deals”. With the explosion of companies like groupon, livingsocial and many others, the way consumers purchase online may have been altered forever. Which companies will emerge as front runners in this space, and who are some of the executives behind them? Which investors stand to gain the most, and which companies have they backed? Daily Deal Media helps you keep up with this fast pace industry, and provides valuable insight, resources, industry reports, forums and more.
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