Groupon is set to utilize the power of the pen. Taking a leaf from the marketing books of Google and Yahoo, commissions will now be paid to bloggers for yielding sales through the Groupon Partner Network.
Writers with a passion for deal-related topics will now be able to share knowledge and make percentages off link clicks that convert to purchases. Food bloggers, for instance, can have their dining-related entries linked to deal-ads for the restaurants in question. The ads are track-linked, which enables Groupon to tell which bloggers are generating the clicks that become sales.
To kick off the Groupon Partner Network, commissions from now through September are running at 10-12 percent for local deals and upwards of eight percent on travel and goods. Once the promotion ends, commissions will settle in the 2-10-percent range.
Available in 30 countries, the Partner Network is designed to lure customers not previously reached through Groupon’s prior streams of marketing. According to the company’s partner-marketing/business-development VP Sean Smyth, blogging-partner programs are the “best way to pay for media” because companies reap increased sales through third-party testimonials.