Groupon Thailand recently raised Bt80,000 in user donations during a campaign geared towards funding a new facility at the Queen Sirikit National Institute of Child Health.
The popular campaign ran nearly three weeks to benefit the Bangkok-area hospital, which was named in honor of Her Majesty Sirikit, who has reigned as Thailand’s Queen for more than 63 years.
Funding for the hospital is overseen by local patient-care proponents the Siriraj Foundation, and the recent campaign was held in partnership with Groupon Grassroots – the deal giant’s global fundraising initiative.
Compassion for Siriraj’s goals was voiced by Groupon Thailand CEO Mark Cleaver, who said that he was “proud that this campaign [was] successful [at raising] money for the Children’s Hospital Foundation to help underprivileged kids.”
Cleaver added that he hopes to see similar levels of subscriber support in future Groupon Grassroots campaigns on behalf of hospitals, both locally and abroad.
In Thailand, Groupon has held corporate social responsibility (CSR) campaigns on a quarterly basis, with recent efforts benefiting programs like the Foundation of Slum Child Care and the Asian Elephant Foundation’s local chapter.