Grassroots, the philanthropic arm of Groupon, is teaming up with Hopelink to help provide fresh fruits and vegetables to local families during the winter season.
Hopelink is a Washington community organization that provides social services to help families achieve self-sufficiency. Since 1971, the services provided by Hopelink includes: food banks and deliveries, housing, family development, transportation services, adult education, emergency financial assistance and more.
During a two-week “Best Of” campaign beginning Dec. 25, every $9 donated to the Hopelink campaign will pay for one month’s worth of fruits and vegetables for a local low-income family.
The Hopelink campaign is one of 40 Groupon Grassroots causes nationwide that will run as part of the “Best Of” series. Nicholas Guana, Groupon Grassroots campaign organizer, said Hopelink’s success with two previous End Summer Hunger Groupon campaigns was key to the agency being selected for the year-end effort.
“Hopelink fully embraced both opportunities and showcased how a partner organization ideally leverages Groupon’s assets and resources with their own talents and passionate supporters,” Guana said in a recent press release.
Chicago based Groupon Grassroots, which launched in July 2010, features local campaigns in more than 65 markets nationwide, enabling Groupon followers to have fun while making a difference in their communities. Groupon Grassroots uses collective action to gather support for worthwhile causes and produce tangible results for local organizations.
The winter months are not easy for anyone, but they are particularly challenging time for low-income families. According to the Patch, Food bank donations traditionally decline after the holidays, and while local farmers and gardeners provide a bounty of fresh produce in the summer and fall, once crops are harvested for the year, fresh fruits and vegetables are harder to come by. And oftentimes, fresh produce is the first casualty when food bank budgets are tight.
Source: Patch
