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How Small Businesses Can Organically Promote Their Website Online

google-seo-updatesThere’s a lot of talk about changes in the internet world, especially when it comes to search engine optimization. While it is true that some search engine optimization parameters have considerably changed, it is also true that following some basic guidelines and working correctly and legitimately will always allow online website owners to get good results.

Personally, I think most recent Google algorithm changes will benefit whoever is working methodically and correctly without seeking any shortcuts. The bottom line is: if people like your website, your products, your social activity, the quality of your website, blog content and customer service, your website will steadily climb up in search results.

Let’s take a look at how you can organically promote your website by steadily strengthening each of the criteria I mentioned above.

Promoting your Website with Original Content and Social Media Activity

What are the criteria Google and other search engines use to decide which websites will be featured higher up on search results? In the past, search engines used to rely on information the websites themselves provided, the amount of links pointing to a particular site, directory listings and so forth.

Nowadays, search engine rely more on social activity, citations and quality content that’s organically shared and liked. In other words, the more people find your website appealing, your content interesting and your products good enough to talk about and share with their friends, the higher up will your website be featured on their search results.

  • Make sure that all content on your website and blog is really interesting, relevant and useful. If you find it boring, don’t put it up there just to fill up the blank pages.
  • Keep active social media accounts, such as Facebook and Google + for your business. Share original content, product images and specials with your potential customers. Again, make sure your content and images are truly interesting and good enough to be shared and talked about.
  • Never, ever copy content from other websites or anywhere else. Aside from being immoral, copied content is recognized by search engines and is ‘punished’ by them.

Combining E-Commerce Activity

Combing the activity you do on your website with e-commerce store pages activity can improve your results. If you have a new product based website, it may take a long time for search engines to notice it. By opening e-commerce store pages, you can also promote your own website.

  • Make sure that your service descriptions include a link to your own website. This way, people that visit your e-commerce page and like the products you have for sale can check additional merchandise on your website.
  • Accumulating good reviews via the review system of the e-commerce service as well as review websites such as Yelp can serve to promote your business name and reputation.

It is important to remember that all such activities need to be done on a regular basis and for a long period of time. It may take a year or two of hard work, but the eventual results will be long lasting.

Doron Heifetz is an online jewelry marketing and SEO expert. He is also the owner of the popular jewelry website My Monogram Necklace


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The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
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