Retail: Maximizing Digital Coupons

The Modern Day Coupon Clipper

Daily Deal Predictions for 2014

How to Skillfully Use Coupons When Shopping Online

using digital couponsOver $485 billion worth of savings were distributed in coupons throughout 2010, but less than 1 percent of those coupons were redeemed, according to eMarketer. This deficit could have occurred for a number of different reasons. However, one of the most prominent reasons is that many people simply do not understand and appreciate their value, especially when it comes to shopping with them online. By becoming a master of skillfully using coupons in a proper way and at the proper time, you will be able to save a substantial amount of money on your online purchases.

Understand the Importance of Timing

When most consumers receive coupons, either through their email or in their mailbox, they are quick to throw these savings in the trash. This is usually done because they may not see the need for the products and services featured on those coupons at that time. A true master, however, will understand that coupons are not necessarily designed to be used right away. The average life expectancy of a coupon is a little under ten weeks, according to RedPlum. This means that you have an average of over two months to use it. Even though you may not be able to save a lot of money right away or you may not even currently need the featured product, save it to use at a later date.

Combine Coupons with Other Offers

Another great way to master this skill of savings online is to simply combine your coupons with other offers and promotions for maximum savings. This will allow you to take a coupon that you may have discarded in the past due to the minimal amount of savings and use it to save even more money on a rather impressive deal. If a website is having a clearance sale where you will already get an additional 30 percent taken off of the sticker price, having a coupon that takes $5 off orders $50 or more will allow you to save even more money.

Use Percentage Savings for Bulk Orders

Coupons and promotional codes that offer a specific percentage rate as a discount are best used when you are placing a bulk order. You do not necessarily have to be a mathematician to know that the higher the price of a purchase, the higher the amount of money will be deducted from that price when using a percentage coupon instead of a flat rate discount. For example, if you are making a $500 purchase, then getting ten dollars off will only bring your bill down to $490. On the other hand, if you were to use a ten percent off coupon for that same purchase, then you would only have to pay $450 instead.

When it comes to using coupons to save money online, it is important for you to quickly learn the rules of the game and practice on following those rules closely. Doing so will allow you to still find some amazing deals on the Internet without having to pay an arm and a leg to purchase them. 


Daily Deal Media covers the growing power of social buying generally called “Daily Deals”. With the explosion of companies like groupon, livingsocial and many others, the way consumers purchase online may have been altered forever. Which companies will emerge as front runners in this space, and who are some of the executives behind them? Which investors stand to gain the most, and which companies have they backed? Daily Deal Media helps you keep up with this fast pace industry, and provides valuable insight, resources, industry reports, forums and more.
DDM Reports
The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
The 2013 Media List is a comprehensive database of all major media, bloggers and product/app review websites. If you're looking for PR distribution, this is a great list to begin with. Each record includes: - Contact Name - Publication Name - Website URL - Address - Email - Description
2.7M Consumer Subscribers. This data has been aggregated from a number of websites, which include daily deal sites that have gone out of business. Data includes: - Full Name - Address - Phone Number - Email - Signup Website - IP Address - Date of Signup Data will be delivered via a dropbox link in CSV format.