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Inmar Digital Coupons Integrate w/ NCR Sales Apps

10-31-imInmar Inc. has partnered with transaction-tech makers NCR Corp. on a program that will integrate the former’s digital-coupon service with the latter’s point-of-sale apps.

Designed to handle everything from distribution to redemption of digital coupons, the program will allow merchants to turn on new promotions like a lighter.

Inmar CEO David Mounts opined that the two company’s joint service will help retailers “effectively leverage the increasing popularity of digital coupons for better sales and profitability.”

Touting Inmar’s commerce solutions in tandem with NCR’s marketing software, Mounts stressed that merchants who “opt-in” to the program will be able to launch digital promotions with utmost speed and affordability.

According to Inmar research, 28.5 million digital coupons were redeemed between January and June of this year – a significant boost from last year’s estimates 27.5m redemptions.

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