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Moms Carving Out Growing Niche in Daily Deals Industry

mom and kids

It’s doubtful that there’s anyone more tuned to bargain hunting than busy moms. Kids are expensive! As babies they require lots of diapers. They grow out of their clothes almost overnight. They need age appropriate toys and oh we almost forgot… you have to feed them too! As much as we love our little rug rats, they can be a constant outgoing cash flow. So when Groupon, LivingSocial and other daily deals sites started cropping up some very smart and innovative moms saw the perfect opportunity to start a business and help mothers just like themselves save on the things they and their children really need.

Daily deal sites are great but until recently there wasn’t much available that was truly for young families, specifically mothers and children. Restaurants and theater deals may be nice but just don’t cut it where moms with one or more little tykes in tow are concerned. This is where daily deal sites with a focus toward the needs of mothers and children are filling an important niche within the industry.

Here’s our list of just a few of the daily deal sites that are focusing on moms and kids and with the growing demand that group buying sites offer more relevant deals, there’s sure to be more to come.

Daily Deals for Moms: Local moms sharing darn good deals is what Daily Deals for Moms is all about. Founding moms, Ashley E. Kingsley and Whitney Trujillo bring diverse backgrounds and an understanding of what families need and want. Daily Deals for Moms is local in several cities across the US and has national deals available as well.

Zulily: Zulily offers daily deals for moms, babies and kids with as much as 70 percent off the retail cost of top brands for infants, children and maternity wear. The site requires registration but membership is free.

Plum District: Plum District is geared towards smart, savvy moms and knows what they want and need. The deals are sourced by moms so you can be sure they’ll be right on target.

FamilyFinds: FamilyFinds delivers daily deals and information on family-friendly local activities, restaurants and services. There’s a members-only daily email, with hand-picked local merchants that can save you 50 to 90% off.

Mamapedia: Mamapedia the informational site for moms also provides Mamapedia Sweet Deals offering deals on family-friendly restaurants, family entertainment, kids’ activities and even fun places for a mom’s night out,

MamaBargains.com: As the site says “Mamabargains.com is for you, by you and about you, the moms and dads of the world who want a great deal on a great product.” They offer more than one deal a day and at 40 to 80 percent off  retail value.

BabySteals.com: BabySteals.com sells one quality baby or maternity product every day with savings up to 80 percent off. Their motto is, It’s not just a deal, it’s a steal! A ‘BabySteal’!

Krissa Ashton

  • Ashley

    Thank you so much for writing this important piece. We launched almost a year ago when we saw that we had been left our of the market by the bigger conglomerates. As Moms and business women, we saw a great opportunity and are having a great time sharing deals and supporting small business along the way. Daily Deals for Moms is now in over 7 cities and we are working hard to ensure that quality and customer service come first. Thanks again, we are honored to be part of your article.

  • Kris

    You're very welcome Ashley. Hope you have much success in the year ahead.

DDM Reports
The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
The 2013 Media List is a comprehensive database of all major media, bloggers and product/app review websites. If you're looking for PR distribution, this is a great list to begin with. Each record includes: - Contact Name - Publication Name - Website URL - Address - Email - Description
2.7M Consumer Subscribers. This data has been aggregated from a number of websites, which include daily deal sites that have gone out of business. Data includes: - Full Name - Address - Phone Number - Email - Signup Website - IP Address - Date of Signup Data will be delivered via a dropbox link in CSV format.