(New York, NY) July 9, 2013 – The launch of Zady, a shopping platform and lifestyle destination for consumers who care about the origins of the items they purchase, was announced today. Co-founded by Soraya Darabi (Foodspotting; The New York Times) and Maxine Bédat (The Bootstrap Project), Zady is a New York-based e-commerce brand that will provide customers with information about the conscious consumer movement and the option to purchase beautifully-constructed goods on its website, and shortly after launch, its iPad application. The items available for purchase were created with craftsmanship and artisanship, qualities that have been sacrificed in a world of cheap prices and fast production. The company will launch late August 2013.
Just as Whole Foods sparked a movement based on the belief that consumers should question where food comes from, Zady is creating a new vision for shopping and is at the forefront of conscious consumerism, which demands transparency for sourced products. Manufacturing transparency is at the heart of Zady; every item sold is from a designer who is conscious of where and how their products are made. Each product is personally vetted by Zady’s founders, using criteria for sustainability, including whether the product is locally-sourced, handmade, uses high-quality raw materials, is environmentally-conscious, or made in the U.S.A. The brands are required to sign a contract verifying the location of the company, the manufacturing city, and the source of the raw materials. However, consumers won’t need to compromise style for a clear conscience. All products sold on Zady are high-quality, timeless in style, and are build to last, withstanding fleeting seasonal trends and the short life-spans of poorly-made “fast fashion” items. As such, Zady will be the arbiter of authenticity-meets-taste for this generation of conscious consumers.
“We are excited to announce the launch of Zady as a platform for consumers to purchase high-quality, stylish, and timeless goods you can feel good about, knowing they were created in responsible environments, and are giving back to the community,” said Soraya Darabi, Co-Founder of Zady. Co-Founder Maxine Bédat added, “As children of international parents, we have always had a passion for the incredible work we’ve come across through our travels from artisans all across the globe. Their work remains in jeopardy due to the effects of fast fashion, so we are proud to offer a platform to support these artists, and raise awareness amongst a new generation of conscious consumers.”
For more information about Zady, please visit ZADY.