Running Daily Deals Abroad (Part 2)
Editor’s note: The following is a guest post by Marc Horne. Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and sales training.
I initially wrote about the daily deal industry abroad and have since been traveling in Europe and have taken notice of a few key things about the deal industry…
My first and foremost observation is that when traveling abroad, daily deal sites do not cater to foreigners. Redeeming coupons and vouchers as a local…
Running Daily Deals Abroad
Editor’s note: The following is a guest post by Marc Horne. Marc is a co-founder of DailyDealBuilder.com, provider of daily deal software, solutions, and training.
I am traveling in Paris and Amsterdam for a Workation (part work / part vacation) and one of my objectives is to closely monitor and take note of the workings of daily deals and coupon sites in Europe. We have noticed over the past couple of years that the demand to start a daily deal site in countries outside of the…
Groupon Touts Advantages of 48-Country Presence
Groupon, which has seen a drop in the value of its shares, a slowdown in the growth of revenue and numerous consumer and retailer complaints, is now touting the advantages of its presence in 48 countries.
Rajen Ruparell, Groupon’s vice president of global sales, said that its presence in 48 countries was a distinct marketing advantage. Companies desiring to have a footprint in new markets can use Groupon’s services to establish themselves in these countries.
“That really is where we have added…
Israel Café Chain Uses QR Codes to offer Free Coffee
Most businesses, especially brick-and-mortar, are aware that they need to use the right marketing media mix to ensure that they increase the number of customers. One café chain in Israel – Café Joe – has used a mix of newspaper, mobile site, QR code, the promise of free coffee, and Google Map to woo customers.
Café Joe has printed the QR code on newspapers and said that to obtain the coupon for a free coffee, readers need to scan the…
Shipments of Media Tablets set to Surpass 100m this Year
The global market for tablet devices continues to expand. Media tablet shipments reached approximately 25 million units in the second quarter. According to ABI Research, total shipments were up by 36% quarter-over-quarter and 77% year-over-year (YoY).
Apple iPad shipments represented around 70% of worldwide volumes. The company accounted for 17 million tablet shipments for the April-June quarter.
Samsung followed the leader with 8% share.
Overall, the total shipments of media tablets is projected to cross 100 million units this year. Taking…
Mobile Payments Coming Soon to Every McDonald’s Menu?
While most crawl before they walk when it comes to mobile payments, fast food giant McDonalds is rumored to be planning a comprehensive deployment of a mobile payment platform that would likely come as a direct result of the hamburger emperor’s burgeoning relationship with PayPal.
As Daily Deal Media reported Saturday, McDonalds is planning to “test” a mobile payments service featuring PayPal in France. Reuters indicated over the weekend that customers would be able to place their orders via “smartphones through a McDonald’s…
Is Social Media Set for Decline?
Hear that sound? According to Jesse Colombo at Seeking Alpha, it’s the sound of the social media bubble finally popping. Since January Colombo, among others, has warned of a 90s-esque series of bubbles he termed the “CCC Aches” which stands for China, Commodities, Canada, Australia, College, Healthcare, Emerging markets and Social media.
Economists have claimed that we’re on a road to recovery as the housing market has crept back up from its scary depths. But Colombo claims that the aforementioned bubbles have been…
Outlook.com: Microsoft Tries for the Umpteenth Time to Compete with Gmail
Try, Try, and Try until you succeed! This is the motto that Microsoft is employing against the popular web based mail service, Gmail. Not that the company has had success in its efforts to dislodge Gmail. Far from that, its previous attempts at offering alternatives to Gmail have fallen flat on their feet. Surprising when one considers that it had the pioneer of all web based mail offerings, Hotmail in its portfolio. And when one thinks of the Nineties when Hotmail was the rage all…
Marketers Betting on Social Media to Woo Olympics Fans
The Olympics were always a great marketing opportunity for some of the most well-known consumer brands. For the lasts London Olympics, these brands have decided to bet on social media to improve brand retention among fans.
Social media is hard to ignore for marketers as it keeps growing at an exponential pace. For instance, Facebook has increased users from 100 million during the 2008 Games to more than 900 million now.
These high numbers have meant that the top 11…
Twitter Tumbles Globally on Eve of Olympic Games as Fears of Cyber Terrorism Mount
You could drink an entire case of Red Bull, wait an hour, and you still wouldn’t crash as hard as Twitter did this morning.
On Thursday, Twitter collapsed on the global stage in one of the most widespread outages the popular microblogging platform has ever experienced. By late morning, Twitter was down across North America, Europe, Asia, the Middle East, and Africa.
If penguins in Antarctica had Twitter, they most likely would have been without service too.
Following the discovery…
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