South America

Facebook Co-founder ‘Un-likes’ America – Renounces Citizenship in Lieu of Paying Potential Taxes

From humble beginnings to a silver spoon Eduardo Luiz Saverin was born on March 13th, 1982 in São Paulo, Brazil. Eduardo’s father was a Brazilian industrialist working in export, clothing, shipping, and real estate. By 1993, Saverin’s father had become wealthy, and in 1993 it was discovered that his son Eduardo´s name had been placed [...]

Social Media Rules the World… Well Most of It (Infographic)

Social Media is on the rise and businesses need to assess their marketing strategy to improve their online presence. So says a recent infographic by Moore Consulting Group, a Tallahassee, Florida-based company that offers public relations, advertising and marketing services. But these insights go beyond just their relationship to marketing PR. Earlier this year, Facebook [...]

Brazilian Retailer Integrates “Likes” Into Hangers

Now, this is a pretty cool concept. A Brazilian clothing store is using the power of social media influence to help sell clothes. C&A has taken data from its Facebook page, where their inventory is listed for people to browse, share and “like”. Each time a person “likes” an item, a ticket goes up, not [...]

Infographic: Will eCommerce Rule Facebook and Twitter by 2015?

UK based Gloople, a B2B social sharing e-commerce platform, has created an infographic titled, The Future of the Social Customer. The new visual aid says that right now only 9 percent of commerce is being handled online but that the number of companies generating sales through online social sites and mobile is projected to reach [...]

Social Networks are now the Leading Carriers of Mobile Device Infections

Social networking is growing exponentially more dangerous with each passing day. That’s according to AVG Technologies’ newest report, which highlights the emerging trends of mobile device attacks through the spread of malware, viruses, and other hacking efforts undertaken through social network connections. Recently, AVG Technologies – the provider of Internet and mobile security to more [...]

Slow and Steady does not Hold When it comes to Internet Speed on Mobiles

Any tech savvy person can say that the future of technology is ‘mobile based internet solutions’. That is the way the whole world is moving, be it apps or eCommerce. However, not many people would recognize that what can be an impediment to growth in this direction is the internet speed. Yes, internet speed is [...]

Infographic: Google’s Got Your Info – Now It Wants Your Brain

We already know that Google has a pretty strong grasp on a chunk of our personal information but it also appears that the search engine giant may be out to steal our brains as well. And the scary thing is that Google doesn’t have to do a thing to take control of our gray matter [...]

E-Commerce in Brazil Set to Maintain 2011 Boom

E-commerce numbers are booming all over the world, and one of the countries enjoying the most success is Brazil, due in large part to a growing middle class. The country’s e-commerce total revenue for 2011 was over $11 billion, approximately 26% greater than that of 2010 ($8.4 billion). Around 32 million consumers in Brazil made [...]

Usablenet Partners with Netshoes to Expand Across Brazil

Netshoes is counted among the largest sporting goods brand across Latin America and Usablenet among the leading, global providers of customer engagement tools for mobile networks. Usablenet will now be partnering Netshoes as it seeks to expand its presence in the Brazilian market. Earlier, in October 2011, Usablenet and Netshoes had entered a partnership for [...]

Hybrid Marketing: Intuitive, Relevant and Challenging

In recent years, seismic shifts in technology and economics, has resulted in sweeping changes across the socio-political spectrum as well. Unpredictability of this sort has been unprecedented; for these days, paradigms shift at an accelerated speed. The business and marketing worlds have been acutely sensitive to these shifts and beating the curve has never been [...]

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