Tippr Proposes Open Standard for Group Deal Industry

Tippr, a provider of white label group buying services, has announced its latest creation called Open Deal Format or ODF, a technology standard for the group buying industry. ODR is currently in beta testing with the PoweredByTippr Network but the company will be proposing the new standard to group buying service providers, publishers and social networks at a meeting in Seattle next month.

According to a press release earlier today:

“Publishers launching group buying sites need access to the richest set of national, local and online offers to augment their own sales efforts,” said Martin Tobias, founder and CEO of Tippr. “Similarly, deal sourcers selling directly to local merchants need to maximize the revenue potential of their sales effort by widening their distribution potential. The problem is everyone uses a different format to submit their deal information. This makes it extremely difficult and time intensive to exchange information between these parties, resulting in slower time to market and, often, more redemption errors.”

Source: Business Wire