LivingSocial Teams up with SeatGeek

Groupon Set to Release Third Quarter Financial Results Today

Groupon Updates Deal Builder

Vin65 and VinTank Team in Conquest of Wine-Related eCommerce

vintankCanadian e-winery Vin65 has teamed with Napa, Calif., social media facilitators VinTank in an effort to boost transparency in the online wine market.Through this new partnership, VinTank’s consumer analysis features will integrate with

Vin65’s database for improved marketing outreach. The integrated functions will allow online wine sellers to better market their brands and gauge customer interest through one-stop social-media feeds of wine conversations across the internet.

Wine sellers that use VinTank will be able to track each brand-related conversation, and then turn to Vin65’s database for detailed information – including last-purchase dates and club-membership statuses – on the parties in question. Likewise, sellers that frequent Vin65 can access VinTank’s customer profiles to make better-targeted marketing lists.

According to a statement by Vin65 CEO Andrew Kamphuis, the integration will “allow for a lot of great data-meshing,” further stressing that “the ability for our customers to relate social comments to eCommerce transactions is a step forward for monitoring the ROI of social.”

Currently in its pilot stage, the data functions are set for a full-scale launch on July 31. Praising the marriage of wineries with eCommerce, VinTank CEO Paul Mabray states that “Vin65 [is] leading the way through their culture of helping wineries focus on their customers.”

Jason Campbell

Jason Campbell is a Junior Editor @ Daily Deal Media
Newsletter
DDM Reports
The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
The 2013 Media List is a comprehensive database of all major media, bloggers and product/app review websites. If you're looking for PR distribution, this is a great list to begin with. Each record includes: - Contact Name - Publication Name - Website URL - Address - Email - Description
2.7M Consumer Subscribers. This data has been aggregated from a number of websites, which include daily deal sites that have gone out of business. Data includes: - Full Name - Address - Phone Number - Email - Signup Website - IP Address - Date of Signup Data will be delivered via a dropbox link in CSV format.